Archive for the ‘Internet & Technology’ Category

A New Way To Chat With Friends: Paltalk Video Chat

Monday, September 6th, 2010

Paltalk: Our Flagship Product

Paltalk, downloadable software, gives you the most functionality and flexability. Paltalk can be minimized on your computer to run in the background and only alert you when you have a message.

Paltalk gives you:
Access to thousands of video chat rooms
SuperIM: free video calls with up to 10 people
SuperIM URL: free, customizable URL where friends and family can reach you directly from their browser
Access to all your chat buddies:
Our community of over 4 million members. Meet friendly people in your area or people around the world with similar interests.

Paltalk Express – Paltalk from your browser, perfect for Macs!

Paltalk Express is a great alternative for Mac users and anyone behind a firewall. Paltalk Express offers almost all the same features as Paltalk (access to all Paltalk’s video chat rooms and SuperIM), but room owners and admins will want to download Paltalk for enhanced room moderation tools.

Paltalk Mobile

Paltalk Mobile lets you keep in touch with your Paltalk pals while you’re on the go. IIM with your Pals, send pictures and more.
Check out Paltalk for Blackberry and iPhone. Android coming soon.

Tools for your site or blog

Video Chat Widget
Place the Paltalk Video Chat Widget on your site or favorite social network (Facebook, Twitter, Del.icio.us, Stumbleupon, Digg, etc.) and give visitors a window into your chat room. Widget viewers can watch and listen to the room and join the conversation seamlessly.

Embeddable room
Perfect for those interested in a more robust offering than the Video Chat Widget, embed your Video Chat Room on any website, blog or social network. Engage your audience, make your site more sticky and earn money each time a member you referred subscribes through our revenue share program.

Web Hosting Review: Godaddy

Monday, September 6th, 2010

GoDaddy.com is the world’s largest domain name registrar and is the flagship company of The Go Daddy Group, Inc.

The Go Daddy Group of companies also includes Wild West Domains, Inc., a reseller of domains and domain-related products and services; Domains By Proxy, a private registration service; Starfield Technologies, a research and development affiliate; and Blue Razor Domains, a membership-based discount registrar.

As an ICANN-accredited domain registrar, Go Daddy has more names under management than any other registrar, offers products at prices up to 70% less than the competition and supports them all with world-class 24/7 live customer service.

We develop our technology in-house, and do not outsource our support operations. This enables us to provide better support and ensure the most advanced and competitively-priced products and services available today.

Founded by Bob Parsons in 1997, The Go Daddy Group has grown to include more than 43 million domains under management. We offer a complete product line, including comprehensive hosting solutions, Web site creation tools, Secure SSL certificates, personalized email with spam and anti-phishing filtering, e-commerce tools and more.

Go Daddy is widely recognized for its success, having been ranked #8 on the 2004 Inc. 500 list of the nation’s fastest-growing privately held companies; #20 on the 2005 Deloitte Technology Fast 500 (growing 8,274 percent!); and having won the CNET Editor’s Choice award in 2001, the Name Intelligence Largest Net Gain Award in 2002, 2003 and 2005; the Name Intelligence Users’ Choice Award in 2005 as well as the #1 Best Overall Registrar in 2003. Go Daddy also won the Arizona Corporate Excellence Award for fastest growing privately-held company in 2003 and Most Innovative Large Company in 2004.


Go Daddy has become the world’s #1 choice for domains by providing innovative, competitively-priced products, delivering the highest quality customer service, and by always appreciating and listening to its customers!

All Plans Include:

24×7 FTP access
World-Class Data CentersDaily Backups
Best-of-Breed Routers, Firewalls and Servers
Web site statistics
FREE Email Addresses
Google® Webmaster Tools
Ad Credits from MySpace®, Google® and Facebook®
Fotolia® Photo Credits
Key Technical Features

Customer Reviews:

“I know that GoDaddy.com hosting isn’t going to let me down,” says Cochrane. “I’m never worried about having enough bandwidth or disk space, and the 99.9% uptime guarantee means my site is always going to be live without interruption for my readers.”

“I have 3 sites hosted by GoDaddy.com and would never use anyone else. Your customer service and support is outstanding.”

 Awards and Honors:

There’s nothing more rewarding than having millions of happy Go Daddy customers, but it’s still nice to know our hard work and dedication are appreciated by those who know our business inside and out. Here are some of our noted industry awards and honors. 

 2010 Honorable Mention, Alfred P. Sloan Award
Go Daddy is once again an Alfred P. Sloan Award recipient – honored for Business Excellence in Workplace Flexibility.

The prestigious ranking means Go Daddy is in the top 20% of U.S. employers in terms of flexible work programs, policies and culture. Go Daddy has earned the Alfred P. Sloan ranking four out of five years. The national award is part of the When Work Works national project on workplace effectiveness and workplace flexibility.  
 
 Inc. 500/5000, 2004 – 2010
For a seventh consecutive year, The Go Daddy Group, Inc. is listed on Inc. magazine’s “Inc. 500/5000″ list. The list is comprised of the nation’s fastest-growing privately held companies.  
 
 Domain Pioneer Award – 25th Anniversary .com
Go Daddy, the leader in domain name registration, now holds the honor of “Domain Pioneer.” The award came during the 25th Anniversary of .com Gala. The presenters acknowledged Go Daddy for its integral role in shaping the .com domain and providing .com domain names to millions of registrants worldwide.  
 
 2010 AZCentral.com Best Awards
2010 Best Readers Choice Awards
Best Employee Perks: Go Daddy
Best Employer (1,000+ employees): Go Daddy

The readers have spoken again, voting Go Daddy as a winner in the Best Employer and Best Employee Perks categories. Reasons include: Go Daddy’s multimillion-dollar holiday party, held the past few years at Chase Field, full-time employees get 100 percent of their medical and dental premiums paid, three weeks’ vacation the first year, eight paid holidays and a match of up to $5,000 on their 401(k) contributions. Top performers regularly get to spin the prize wheel and win anything from cash to mortgage payments. Go Daddy’s dress code definitely leans toward T-shirts and jeans, instead of suits and ties.  
 
 2010 Finalist, BBB of Greater Arizona Business Ethics Awards
Go Daddy ranked as one of three finalists in the BBB of Great Arizona Business Ethics Awards. BBB’s Board of Directors and Foundation established the BBB Business Ethics Awards to recognize those firms whose business practices and related activities exemplify the BBB’s mission and principles, and to ensure the marketplace remains fair and honorable.  
 
 Domain Name Wire — Best Registrar Award — 2010
Go Daddy was voted “Best Registrar” in the Domain Name Wire annual survey for a fifth consecutive year. According to the survey results, Go Daddy won the award with 41% of the votes.  
 
 ”Best Places to Work in the Valley” 2004, 2005, 2006, 2007, 2008 & 2009
For the sixth consecutive year, Go Daddy is ranked as one of the Valley’s Best Places to Work. The award recognizes top employers in the Phoenix-metro area. These results are based 100% on employee surveys.  
 
 Deloitte Technology Fast 500 – 2009
Technology Fast 500 recognizes innovative companies that have broken barriers to success and defied the odds with their remarkable five-year revenue growth (2004-2008). For a fourth year, Deloitte has ranked Go Daddy as one of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.  
 
 Commission Junction – 2009 People’s Choice Advertiser
Go Daddy has been named People’s Choice Advertiser from Commission Junction for the 2nd consecutive year. Award winners represent national and international brands, chosen for their outstanding network performance metrics.  

 2009 AZCentral.com Best Awards
2009 Best Readers Choice Awards
Best Employee Perks: Go Daddy

In an economy where people are lucky to have a job and especially to hold onto their benefits, employees at Go Daddy are fortunate. The growing Scottsdale company, which has become the world’s largest provider of Internet-domain names, offers massages, subsidized lunches and dinners, discounts, monthly team-building sessions and flexible working schedules.  
 
 2009 Best of the Best Award – Manufacturing & Technology
Go Daddy has been named the “Best of the Best” technology company by Ranking Arizona in the Manufacturing and Technology category. Winners are selected by other top-ranked businesses, a voting group comprised of 175 of Arizona’s No. 1 companies. The distinction represents the business community’s favorite companies, or the Best of the Best, in each of ten major industry categories.  
 
 Domain Name Wire – Best Registrar Award – 2009
Go Daddy is voted “Best Registrar” in the 2009 Domain Name Wire annual survey for the 4th consecutive year. According to the survey results, Go Daddy is popular amongst all types of domain owners.  
 
 Ranking Arizona 2009 – #1 Software Company
Go Daddy is listed as the #1 Software Company by Ranking Arizona: The Best of Arizona Business 2009.

Go Daddy moved up from #9 in the 2008 Ranking Arizona.  
 
 Practical eCommerce — Most Popular shopping cart – 2009
Go Daddy Quick Shopping Cart for online vendors was rated “Most Popular shopping cart” in a 2009 survey by Practical eCommerce.  
 
 2009 Visual Studio Magazine Readers’ Choice Award – Best Web Hosting
Go Daddy has been honored with a Readers’ Choice Award in the ‘Web Hosting’ category.

“A product that earns a Visual Studio Magazine Readers’ Choice Award has earned the respect and loyalty, over time, of Visual Studio Magazine readers, some of the most demanding users on the planet. I commend all the Readers’ Choice Award winners. Visual Studio Magazine readers have put your product on top.” – Michael Desmond, Visual Studio Magazine Editor in Chief  
 
 Linux Journal – Favorite Linux -Friendly Web Hosting Company – 2008
Linux Journal Magazine readers voted GoDaddy.com as their “Favorite Linux-Friendly Web Hosting Company.” 
 
 Domain Name Wire – Best Registrar Award – 2008
Go Daddy is voted “Best Registrar” in the 2008 Domain Name Wire annual survey for the 3rd consecutive year. This time, Go Daddy earned more than half the votes. 
 
 Domainers Choice Award for Best Hosting Company – 2008
Domainers Choice Awards recognized Go Daddy as the ‘Best Hosting Company’ in the industry. Winners are chosen by people who are heavily involved in the domain name industry. 
 
 Deloitte Technology Fast 500, 2007
Go Daddy once again is recognized as one of the fastest growing, private or public, technology companies in North America based on percentage fiscal year revenue growth over five years (2002-2006). Deloitte, an accounting firm, has bestowed this honor on Go Daddy three previous years.  
 
 2007 “Most Innovative Company” ACE Award
Go Daddy was recognized with several honors from the 2007 Arizona Corporate Excellence (ACE) Awards, including designation as the state’s “Most Innovative Company.” The ACE Awards contest is judged by top-ranking business leaders to recognize the significant impact of Arizona’s largest privately held companies on the community and the economy. In addition to being named a leader in innovation, Go Daddy also ranked number 2 on the ACE “25 Fastest-Growing” companies list and number 20 on the ACE “Top 50″ companies list.  
 
 2007 Name Intelligence “Users’ Choice” and “Largest Net Gain” Awards
Go Daddy won both the Users Choice and Largest Net Gain Awards from Name Intelligence for 2007. Go Daddy took the Users Choice Award for the third consecutive year and the Largest Net Gain for the seventh year in a row. The Users’ Choice honor is based largely on user feedback, plus important customer issues like pricing, service and ease of use. Go Daddy, the world’s largest domain name registrar, maintains a satisfied and loyal customer base with affordable pricing and service that are second to none. Go Daddy won the Largest Net Gain for its continued pace of growth in overall domain registrations  
 
 2007 Arizona Business Leadership Award
Go Daddy and CEO Bob Parsons received the 2007 Arizona Business Leadership Award. The Arizona Business Leadership Association gives the annual award to the Arizona business that best exemplifies industry leadership, financial growth, ethical conduct, community service and business education. Go Daddy has proven it’s a powerhouse in the domain industry, amassing a larger portfolio than its next three competitors combined. Founder and CEO Parsons also makes large charitable contributions and acts as an industry watchdog on issues of importance to the Web, such as stopping Internet predators and phishing scams that can result in identity theft.  
 
 2007 Domain Name Wire Award for “Best Registrar”
Go Daddy was named the “Best Registrar” in the business for the second year in a row. Domain Name Wire, a news source for the domain industry, surveys computer users each year to determine the industry leader. In both 2006 and 2007, Go Daddy was the big winner. The company got a whopping 33 percent of the votes in 2007, about one-third of the entire group that voted, despite the fact that Go Daddy has hundreds of competitors. Go Daddy’s affordable prices, fantastic customer service and great security features were named factors in the decision.  
 
 Bob Parsons – Ed Dennison Business Leader of the Year, 2005
This prestigious award is presented to an individual who contributes to Arizona’s technology industry through sustained growth of their business and is announced at the annual Governor’s Celebration of Innovation in Arizona. 
 
 5-Star Rating, Review Place
Known as the “go to” source for consumers who shop online, Review Place has a staff of experts who review hundreds of products and services, recommending only quality companies and Web sites. In its comments, Review Place noted “Go Daddy is a bargain deal for an excellent service.”  
 
 Ranked #8, Inc. 500, 2004
Each year, Inc. Magazine publishes the Inc. 500, a list of the nation’s fastest-growing privately held companies. Of the privately held technology companies on the list, Go Daddy ranked #1.  
 
 Users’ Choice and Largest Net Gain, 2006, Name Intelligence
In 2006, for the second consecutive year, Go Daddy was awarded both the Users’ Choice award and the Largest Net Gain award from Name Intelligence. Go Daddy remains the world’s largest Internet domain name registrar, while still maintaining a satisfied and loyal customer base with pricing and service that are second to none.  
 
 Editor’s Choice Award – Discount Domains, CNET
“Go Daddy has been the fastest-growing registrar for several consecutive quarters. Why so popular? In a nutshell, price and service. If you intend to forward your domain’s Web traffic and email to existing Web sites and email boxes – Go Daddy offers the lowest price among ICANN-accredited registrars. The Go Daddy site is well-designed and customer friendly; the company provides a nice price upgrade path; and the support is decent, too. And let’s not ignore the David-vs.-Goliath angle; Go Daddy took Network Solutions to court for predatory marketing practices and won.” Source: CNET Networks, Inc. Editors’ Choice Awards.

SEO and marketing

Friday, December 25th, 2009

There is a considerable sized body of practitioners of SEO who see search engines as just another visitor to a site, and try to make the site as accessible to those visitors as to any other who would come to the pages. They often see the white hat/black hat dichotomy mentioned above as a false dilemma. The focus of their work is not primarily to rank the highest for certain terms in search engines, but rather to help site owners fulfill the business objectives of their sites. Indeed, ranking well for a few terms among the many possibilities does not guarantee more sales. A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and making sites accessible and usable.

SEOs may work in-house for an organization, or as consultants, and search engine optimization may be only part of their daily functions. Often their education of how search engines function comes from interacting and discussing the topics on forums, through blogs, at popular conferences and seminars, and by experimentation on their own sites. There are few college courses that cover online marketing from an ecommerce perspective that can keep up with the changes that the web sees on a daily basis.

SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, there are no guarantees of success, either in the short or long term. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising. Increased visitors is analogous to increased foot traffic in retail advertising. Increased traffic may be detrimental to success if the site is not prepared to handle the traffic or visitors are generally dissatisfied with what they find. In either case increased traffic does not guarantee increased sales or success.

While endeavoring to meet the guidelines posted by search engines can help build a solid foundation for success on the web, such efforts are only a start. SEO is potentially more effective when combined with a larger marketing campaign strategy. Despite SEO potential to respond to the latest changes in market trends, SEO alone is reactively following market trends instead of pro-actively leading market trends. Many see search engine marketing as a larger umbrella under which search engine optimization fits, but it’s possible that many who focused primarily on SEO in the past are incorporating more and more marketing ideas into their efforts, including public relations strategy and implementation, online display media buying, web site transition SEO, web trends data analysis, HTML E-mail campaigns, and business blog consulting making SEO firms more like an ad agency.

In addition, whilst SEO can be considered a marketing tactic unto itself, it’s often considered (in the view of industry experts) to be a single part of a greater whole.Marketing through other methods, such as viral, pay-per-click, new media marketing and other related means is by no means irrelevant, and indeed, can be crucial to maintaining a strong search engine rank. The part of SEO that simply insures content relevancy and attracts inbound link activity may be enhanced through broad target marketing methods such as print, broadcast and out-of-home advertising as well.

Google’s sophisticated ranking algorithms

Friday, December 25th, 2009

Google brought a new concept to evaluating web pages. This concept, called PageRank, has been important to the Google algorithm from the start. PageRank is an algorithm that weights a page’s importance based upon the incoming links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfed the web, and followed links from one page to another. In effect, this means that some links are more valuable than others, as a higher PageRank page is more likely to be reached by the random surfer.

The PageRank algorithm proved very effective, and Google began to be perceived as serving the most relevant search results. On the back of strong word of mouth from programmers, Google became a popular search engine. Off-page factors weighted more heavily than on-page factors as Google identified the manipulation of off-page to be more difficult.

Despite being difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Inktomi, an earlier search engine using similar off-page factors, had forced webmasters to develop link building tools and schemes to influence searches; these same tools proved applicable to Google’s PageRank system. Thus an online industry spawned focused on selling links designed to improve PageRank and link popularity. To drive human site visitors, links from higher PageRank pages sell for more money.

A proxy for the PageRank metric is still displayed in the Google Toolbar, though the displayed value is rounded to the nearest integer, and the toolbar is believed to be updated less frequently than the value used internally by Google. In 2002 a Google spokesperson stated that PageRank is only one of more than 100 algorithms used in ranking pages, and that while the PageRank toolbar is interesting for users and webmasters, “the value to search engine optimization professionals is limited” because the value is only an approximation. Many experienced SEOs recommend ignoring the displayed PageRank.

Google — and other search engines — have, over the years, developed a wider range of off-site factors they use in their algorithms. The Internet was reaching a vast population of non-technical users who were often unable to use advanced querying techniques to reach the information they were seeking and the sheer volume and complexity of the indexed data was vastly different from that of the early days. Combined with increases in processing power, search engines have begun to develop predictive, semantic, linguistic and heuristic algorithms. Around the same time as the work that led to Google, IBM had begun work on the Clever Project, and Jon Kleinberg was developing the HITS algorithm.

As a search engine may use hundreds of factors in ranking the listings on its SERPs; the factors themselves and the weight each carries can change continually, and algorithms can differ widely, with a web page that ranks #1 in a particular search engine possibly ranking #200 in another search engine, or even on the same search engine a few days later.

Google, Yahoo, Microsoft and Ask.com do not disclose the algorithms they use to rank pages. Some SEOs have carried out controlled experiments to gauge the effects of different approaches to search optimization. Based on these experiments, often shared through online forums and blogs, professional SEOs attempt to form a consensus on what methods work best, although consensus is rarely, if ever, actually reached.

SEOs widely agree that the signals that influence a page’s rankings include:

Keywords in the title tag.
Keywords in links pointing to the page.
Keywords appearing in visible text.
Link popularity.
(PageRank for Google) of the page.
Keywords in Heading Tag H1,H2 and H3 Tags in webpage.
Linking from one page to inner pages.
Placing punch line at the top of page.

There are many other signals that may affect a page’s ranking, indicated in a number of patents held by various search engines, such as historical data.

What is SEO?

Friday, December 25th, 2009

SEO is short for Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from “natural” (“organic” or “algorithmic”) search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to “search engine optimizers”, an industry of consultants who carry out optimization projects on behalf of clients.

Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term “Search Engine Friendly” to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

A range of strategies and techniques are employed in SEO, including changes to a site’s code (referred to as “on page factors”) and getting links from other sites (referred to as “off page factors”). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either “white hat SEO”, or “black hat SEO”.Other SEOs reject the black and white hat dichotomy as an over-simplification.

Relationship between SEO and search engines

Sunday, December 20th, 2009

The first mentions of Search Engine Optimization do not appear on Usenet until 1997, a few years after the launch of the first Internet search engines. The operators of search engines recognized quickly that some people from the webmaster community were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. In some early search engines, such as Infoseek, ranking first was as easy as grabbing the source code of the top-ranked page, placing it on your website, and submitting a URL to instantly index and rank that page.

Due to the high value and targeting of search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference named AirWeb was created to discuss bridging the gap and minimizing the sometimes damaging effects of aggressive web content providers.
Some more aggressive site owners and SEOs generate automated sites or employ techniques that eventually get domains banned from the search engines. Many search engine optimization companies, which sell services, employ long-term, low-risk strategies, and most SEO firms that do employ high-risk strategies do so on their own affiliate, lead-generation, or content sites, instead of risking client websites.

Some SEO companies employ aggressive techniques that get their client websites banned from the search results. The Wall Street Journal profiled a company that allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired reported the same company sued a blogger for mentioning that they were banned. Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. All of the main search engines provide information/guidelines to help with site optimization: Google’s, Yahoo!’s, MSN’s and Ask.com’s. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! has Site Explorer that provides a way to submit your URLs for free (like MSN/Google), determine how many pages are in the Yahoo! index and drill down on inlinks to deep pages. Yahoo! has an Ambassador Program and Google has a program for qualifying Google Advertising Professionals.

Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots?

Sunday, December 20th, 2009

Question : When doing SEM with Google Ads or others, do you think it’s a waste of money to bid for anything lower than the top few spots in sponsored search?

Helpisland Answer: On the Pay Per Click side of Search Engine Marketing you never need to pay more then the minimum allowed by the search engine. So basically 5 or 10 cents is the most you ever pay per click. This method requires a lot more work and “skill” if you will because you have to come up with longtail keyword combinations, typos, and misspellings.

As far as placement goes really I do not put that much into it. I have found that I get more clicks being 1,2,3 then bad for 4,5,6,7 but ok for 8,9,10 spots. I think this stems from the same explanation as SEO that people either click on the first results or scroll to the bottom and find something that catches there eye.

I think the most important thing is your CTR (click through ratio). There are tricks you should know to increase this that really have something to do with even your ad copy. If you can create your text ad like this:

>>>Google Search<<<

A good search engine

Try google adsense

www.google.com

Notice “>>>” and “<<<” before and after your site’s name. That is a nice eye tracking trick that for me increased clicks by about 50% in Google Adworks. Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks.

Of course I just use “>>> and <<<” as a example, you can replace them use any other symbols, like $$$, ^^^, *** or %%%. I am sure this trick will help you increase your CTR.