Relationship between SEO and search engines

December 20th, 2009

The first mentions of Search Engine Optimization do not appear on Usenet until 1997, a few years after the launch of the first Internet search engines. The operators of search engines recognized quickly that some people from the webmaster community were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. In some early search engines, such as Infoseek, ranking first was as easy as grabbing the source code of the top-ranked page, placing it on your website, and submitting a URL to instantly index and rank that page.

Due to the high value and targeting of search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference named AirWeb was created to discuss bridging the gap and minimizing the sometimes damaging effects of aggressive web content providers.
Some more aggressive site owners and SEOs generate automated sites or employ techniques that eventually get domains banned from the search engines. Many search engine optimization companies, which sell services, employ long-term, low-risk strategies, and most SEO firms that do employ high-risk strategies do so on their own affiliate, lead-generation, or content sites, instead of risking client websites.

Some SEO companies employ aggressive techniques that get their client websites banned from the search results. The Wall Street Journal profiled a company that allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired reported the same company sued a blogger for mentioning that they were banned. Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. All of the main search engines provide information/guidelines to help with site optimization: Google’s, Yahoo!’s, MSN’s and Ask.com’s. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! has Site Explorer that provides a way to submit your URLs for free (like MSN/Google), determine how many pages are in the Yahoo! index and drill down on inlinks to deep pages. Yahoo! has an Ambassador Program and Google has a program for qualifying Google Advertising Professionals.

Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots?

December 20th, 2009

Question : When doing SEM with Google Ads or others, do you think it’s a waste of money to bid for anything lower than the top few spots in sponsored search?

Helpisland Answer: On the Pay Per Click side of Search Engine Marketing you never need to pay more then the minimum allowed by the search engine. So basically 5 or 10 cents is the most you ever pay per click. This method requires a lot more work and “skill” if you will because you have to come up with longtail keyword combinations, typos, and misspellings.

As far as placement goes really I do not put that much into it. I have found that I get more clicks being 1,2,3 then bad for 4,5,6,7 but ok for 8,9,10 spots. I think this stems from the same explanation as SEO that people either click on the first results or scroll to the bottom and find something that catches there eye.

I think the most important thing is your CTR (click through ratio). There are tricks you should know to increase this that really have something to do with even your ad copy. If you can create your text ad like this:

>>>Google Search<<<

A good search engine

Try google adsense

www.google.com

Notice “>>>” and “<<<” before and after your site’s name. That is a nice eye tracking trick that for me increased clicks by about 50% in Google Adworks. Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks.

Of course I just use “>>> and <<<” as a example, you can replace them use any other symbols, like $$$, ^^^, *** or %%%. I am sure this trick will help you increase your CTR.

8 tips for eating well

December 20th, 2009

8 tips for eating well

1. Base your meals on starchy foods

2. Eat lots of fruit and veg

3. Eat more fish

4. Cut down on saturated fat and sugar

5. Try to eat less salt – no more than 6g a day

6. Get active and try to be a healthy weight

7. Drink plenty of water

8. Don’t skip breakfast

Enjoy your foods.

Best Tips to do an Analysis of Mutual Funds

December 20th, 2009

Before investing in mutual funds a proper analysis is required. While all analyses’ efforts are aimed at maximizing returns and minimizing risks, it is the latter that gains importance as the single most fundamental criterion to compare mutual funds. This article makes you aware of:

  • How can you do a mutual fund analysis?
  • important is the risk factor analysis?
  • Why is it important to track the record of mutual fund companies?

Investing in mutual funds is not a child’s play unless one does a mutual funds’ analysis. At least it is not as easy as picking top performers going by indices and investing in them. While all analyses’ efforts are aimed at maximizing returns and minimizing risks, it is the latter that gains importance as the single most fundamental criterion to compare mutual funds.

Fundamental Objectives of Investment

To begin with mutual funds’ analysis you need to be clear about the investment objectives you have, that is whether the objective is growth of capital or regular income. Whatsoever be the case, the basics of

Tips To Do Mutual Fund Analysis

It is needless to say that you need to have some rudimentary knowledge of investing in stocks and securities apart from street smartness to research mutual funds. Here are a few tips for analysis before investing mutual funds. We will begin our exercise from the point you have collected all the relevant information about competing funds.

Look At The Portfolio of Your Pick of Funds

Most of the plans will have invested in multiple stocks or securities for diversification. Critical point here is in what proportion they have invested in different stocks. Giving a higher weight age to a high returning stock leaves less opportunity for broader allocation and may back fire when market is bearish (plummeting steadily). Also higher returning stocks carry high element of risk.

The Optimum Portfolio Size

What should be the optimum portfolio size (assortment investments under one plan) for your pick of fund? Well, opinions are divided about this, but it is crucial to look into the specifics of stock bets and sectors you will be exposed to. Higher exposure to specific sectors may see you loosing out on broad based rallies in the bourses (stock markets). Optimally 65 % to 85% may be allocated in stocks from different sectors for diversification plus growth and the balance being in typical bond and money market instruments.

Is Your Pick of Funds Really Diversified

Notice that the competing plans, though from different fund companies, perform almost on par as if they have a correlation. They indeed have. So, does it mean you have diversified by spreading your money amongst them? Well, think again. Similar plans have similar pattern of their holdings of stocks and with a similar portfolio. This means, in actual effect you are not diversifying. They all go up and down almost as if they do it in tandem. For clear diversification, pick those with different portfolios though they are similar plans (ex: growth, index or dividend paying etc).

What Is Bear Call Spread

December 19th, 2009

The Bear Call Spread is an intermediate strategy that can be profitable for stocks that are either rangebound or falling. The concept is to protect the downside of a Naked Call by buying a higher strike call to insure the one you sold. Both call strikes should be higher than the current stock price so as to ensure a profit even if the stock doesn’t move at all.

The higher strke call that you buy is further OTM than the lower strike call that you sell. Therefore, you receive a net credit because you buy a cheaper option than the one you sell. If the stock falls, both calls will expire worthless, and you simply retain the net credit. If the stock rises, then your breakeven is the lower strike plus the net credit you receive. Provided the stock remains below that level, then you’ll make a profit. Otherwise you could make a loss.

Sell lower strike call + Buy OTM call = Bear call spread

Maximum Risk: [Difference in strikes - net credit]

Maximum Reward:  [Net credit received]

Breakeven:  [Lower strike net credit]

With bear calls, you outlook is bearish or neutral to bearish. It’s safest to trade this strategy on a short-term basis, preferably with one month or less to expiration.

Advantages

1. Short-term income strategy not necessarily requiring any movement of the stock.

2. Capped downside protection compared to a Naked Call.

Disadvantages

1. Maximum loss is typically greater than the maximum gain, despite the capped downside.

2. High yielding trades tend to mean less protective cushion and are therefore riskier.

3. Capped upside if the stock falls.

Example

ABCD is trading at $28.00 on May 12, 2004. Sell the June 2004 $30 strike call for 1.00. Buy the June 2004 $35 strike call for 0.50.

Net Credit:  Premium sold – premium bought
                 1.00 – 0.50 = 0.50
Maximum Risk:  Difference in strikes – net credit
                 5.00 – 0.50 = 4.50   Maximum risk is greater than your net credit
Maximum Reward:  Net credit
                    0.50
Breakeven:  Lower strike + net credit
                30.00 + 0.50 = 30.50
Max ROI:  11.11%
Cushion:  $2.50 or 8.93% from breakeven

Tips of Using Moving Averages

December 19th, 2009

The moving average is one of the most versatile and widely used of all technical indicators. It is the basis for many mechanical trend-following systems in use today. There are many questions to be considered when using moving averages. Here we address some of the more common usages of the moving average.

The moving average is a smoonthing device with a time lag.

The moving average is essentially a trend following device. Its purpose is to identify or signal that a new trend has begun or that an old trend has ended or reversed. Its purpose is to track the progress of the trend. It does not, however, predict market action. It never anticipates; it onlyreacts. The moving average follows a market and tells us that a trend has begun, but only after the fact.

The moving average is a smoothing device. By its very nature, however, the moving average line also lags the market action. A short moving average, such as a 20 day average, would hug the price action more closely than a 200 day average. The time lag is reduced with the shorter averages,but can never be completely eliminated. Shorter term averages are more sensitive to the price action, wheareas longer range averages are less sensitive.

The Use of One Moving average

Some traders use just one moving average to generate trend signals. The simple moving average is the one most commonly used by technicians. The moving avearage is plotted on the bar chart in its appropriate trading day along with that day’s price action. When the closing pirce moves above the moving average, a buy signal is generated. A sell signal is given when prices move below the moving avearge.

A shorter average gives earlier signals. While the longer average is slower, but more reliable.

For added confirmation, some technicians also like to see the moving average line itself turn in the direction of the price crossing. If a very short term average is employed, the average tracks prices very closely and several crossing occur. The use of a very sensitive average produces more trades and results in many false signals, but it has the advantage of giving trend signals earlier in the move. The more sensitive the average, the earlier the signals will be. The longer averages work better as long as the trend remains in force, but a shorter average is better when the trend is in the process of reversing.

Use Two Averages to Generate Signals

It becomes clearer that the use of one moving average alone has several disadvantages. It is usually more advantageous to employ two moving averages. This technique is called the double crossover method. This means that a buy signal is produced when the shorter average crosses above the longer. This technique of using two averages together lags the market a bit more than the use of a single average but produces fewer whipsaws.

Moving Average Envelopes

The usefulness of a single moving average can be enhanced by surrounding it with envelopes. Percentage envelopes can be used to help determine when a market has gotten overextended in either direction. The envelopes are placed at fixed percentages above and below the average. Shorter term traders often use 3% envelopes around a simple 21 day moving average. When prices reach one of the envelopes, the short term trend is considered to be overextended. For long range analysis, some possible combiantions includes 5% envelopes around a 10 week average or a 10% envelope around a 40 week average.